A production organization that delivers:
WHAT IS LEAN SELLING?
THE ART OF SELLING BECOMES SCIENCE
WHAT IS LEAN THINKING?
“To do more and more, with less and less” – Taiichi Ohno
- what the customer wants
- as much as the customer wants
- when the customer wants it
Benefits for the company:
- stock reduction
- elimination of waste
- higher profits
FROM LEAN PRODUCTION TO LEAN SELLING
Selling is also an optimizable production process. • The factors affecting sales performance are similar to those affecting production.
WHAT IS LEAN SELLING?
“To sell the way the customer wants to buy” – Paolo Bizzotto
Redesigning the Sales process with the customer’s eyes. Obtaining:
- an orderly organization
- a controllable organization
- a predictable organization
THE 5 PRINCIPLES OF LEAN SELLING
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V DEFINE THE CUSTOMER VALUE
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M MAP THE SALES PROCESS
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F CREATE A STEADY SALES FLOW
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P SHIFT FROM PUSH TO PULL
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K ENGAGE IN CONTINUOUS IMPROVEMENT WITH KAIZEN
LEARN MORE ABOUT THE 5 PRINCIPLES
DOWNLOAD THE E-BOOK: THE 5 PRINCIPLES OF LEAN SELLING